The Original Water To Land Performance Button-up
Designed for every adventure under the sun.
UPF 50+ surf shirts with quick-dry stretch and classic Hawaiian style.
Serious Sun Protection
The shirts feature UPF50+ fabric, protecting surfers and paddlers who spend long hours exposed to the sun.
Key features include:
- Quick-dry fabric
- 4-way stretch mobility
- Reinforced stitching
- Snap-front closures that stay secure in water

Our Commitment
OLEU is proud to share its unwavering commitment to ethically crafted apparel designed and manufactured in North America. We intend to create products that perform, feel good, look good, and do good.
Our dedication to sustainably sourced materials includes recycled, regenerated, organically farmed and bio-sourced textiles, trims, and packaging combined with an approach to design and craftsmanship that yields timeless style and enduring quality.
We are in the process of selecting an aligned environmental non-profit for give-back and will announce this strategic partnership in the near future.
4.8500+ ReviewsOur Customers Speak For Us
4.8
500+ Reviews
Our Customers Speak For Us
Modern Hawaiian Performance Surfwear
Journal

How to Protect Your Neck From the Sun | What To Use
May 26, 2025 | Dave Ortley
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Can You Surf in a Hawaiian Shirt? | Style, Sun Protection, Performance
May 26, 2025 | Dave Ortley
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Introducing the Oleu Boardshirt, the Next Generation of Sun Shirt
August 19, 2024 | Dave Ortley
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Why the Oleu Boardshirt is the Ultimate Paddle Shirt
August 19, 2024 | Dave Ortley
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