The Original Water To Land Performance Button-up
Designed for every adventure under the sun.
UPF 50+ performance button ups with quick-dry stretch and iconic Aloha style.
Serious Sun Protection
The shirts feature UPF50+ fabric, protecting surfers and paddlers who spend long hours exposed to the sun.
Key features include:
- Quick-dry fabric
- 4-way stretch mobility
- Reinforced stitching
- Snap-front closures that stay secure in water

Our Commitment
OLEU is proud to uphold a commitment to ethically crafted apparel, thoughtfully designed with intention and integrity. Every piece is created to perform, feel good, look good, and do good.
Our approach prioritizes sustainably sourced materials—including recycled, regenerated, organically farmed, and bio-based textiles, trims, and packaging—paired with a focus on timeless design and lasting quality.
We are currently in the process of selecting an aligned environmental nonprofit for our give-back initiative and will be announcing this partnership in the near future.
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Field Notes

How to Protect Your Neck From the Sun | What To Use
May 26, 2025 | Dave Ortley
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Can You Surf in a Hawaiian Shirt? | Style, Sun Protection, Performance
May 26, 2025 | Dave Ortley
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Introducing the Oleu Boardshirt, the Next Generation of Sun Shirt
August 19, 2024 | Dave Ortley
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Why the Oleu Boardshirt is the Ultimate Paddle Shirt
August 19, 2024 | Dave Ortley
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