The Oleu surf shirt was born so that we could spend more time doing what we love, enjoying the ocean and the sun for as long as possible. When we set out to make our signature Aloha shirt, we wanted to do so in a way that help us protect the places we love and play for generations to come. We decided the best way to do that was to create a product that lasts and build it close to home. When it comes to sustainability, we went all in. Continue reading below to find out why our signature Oleu UPF50+ shirt is the most environmentally friendly surf shirt on the market.
Why Bother to Make Sustainable Clothing?
We didn’t have to build a sustainable Aloha shirt, but it turns out that one of the most sustainable things you can do is build clothing that lasts and build it close to home. So, we went to work designing and creating a top-of-the-line surf shirt made from environmentally friendly materials that will last season after season and provide sun protection when it matters most. We’ve created a Aloha shirt designed with the planet in mind by repurposing waste and giving new life to discarded plastics. From our quick-dry fabric and low-profile snap closures made from recycled plastic bottles to the packaging we ship our products in, it’s all sustainable. If that wasn’t enough, we produce the Boardshirt right here in California to cut down on our carbon emissions from production and shipping. So, why go through the effort? As surfers, we witness the negative impacts of climate change and over-devolvement every time we paddle out.
Creating the Most Sustainable Surf Shirt on the Planet
At Oleu, we set out to create a highly durable, sustainable clothing product that blends storied surf style with high-performance, innovative design. The result is the Oleu Boardshirt— a one-of-a-kind UPF surf shirt with button snap closures that pays homage to classic Aloha designs while providing industry-leading sun protection. Everything about our signature Boardshirt is sustainable. We start with our four-way stretch, quick-dry fabric, which is made entirely from recycled plastic water bottles. We then add our low-profile snap closures made from recycled plastics that won’t degrade or deteriorate over time. We columbine our sustainable materials and fashion them into a sleek modern aloha shirt with stylish prints that give off a classic Aloha vibe. Finally, we ship our products ship in recycled, compostable packaging from a New Earth Project, which eliminates the use of single-use plastic in shipping.
Made at Home in California for Surfers & Ocean Lovers Everywhere
To create genuinely sustainable clothing, we decided to manufacture close to home. By making the Boardshirt here in California, we can reduce our environmental impact while also ensuring each UPF shirt is made to meet our high standards of durability, function, and sustainability. Manufacturing in the United States may be more costly than producing our products overseas, we gladly do so to work towards a cleaner planet.
The Oleu Boardshirt exists so that we can surf, enjoy the ocean, and recreate under the sun safely. We created our signature Boardshirt in the most sustainable way possible so that future generations can enjoy the planet just as we have. At Oleu Originals, we’re ocean lovers who will do whatever it takes to continue to protect our playground.