Journal

Wear UPF50+ clothing with collars or sun hoods to block UV rays. Use sunscreen on exposed areas and reapply often. For full coverage, combine wide-brim hats, breathable fabrics, and neck gaiters.  When in, on or around the water the sun’s rays are magnified making it even more important to prioritize gear designed to excel in marine environments where movement, moisture wicking, and all-day sun protection are paramount. The Neck Burns First, and is Considered Last Have you ever come back from a long day outdoors, proud of yourself for playing it smart? You had your hat and shirt on all...

So you want to surf in a Hawaiian shirt? For some surfers, pulling on a Hawaiian shirt before paddling out can feel like stepping into sacred grounds, traditionally guarded by hooded fishing shirts, rash guards, and neoprene. Others choose to wear their Aloha proudly, challenging what it means to blend performance with expression in the lineup. Which camp is right? Is surfing in a Hawaiian shirt stylish and functional, or a risky move? Etiquette and image considerations don’t apply here because nothing is perhaps more quintessentially iconic to surfers than the Hawaiian shirt. Hawaii is our mecca, while some traditionalists...

Surfing is more than a sport; it's a way of life that demands gear capable of keeping up with the ever-changing ocean. The Oleu Boardshirt does more than keep up in the water; it excels. The Boardshirt is revolutionizing the surf world with its blend of performance, style, and sustainability. Designed to transition from land to sea seamlessly, this innovative surf shirt is a game-changer for surfers of all levels. Continue reading below to learn about the next generation of surf shit.   Exceptional Sun Protection   Protection from the sun is paramount when you're out in the surf. The...

If you've been paying attention, you've probably noticed that the Oleu Boardshirt is the ultimate surf shirt. With a 50+ UPF rating, the boardshirt is more than a surf shirt; it's also the ultimate paddle sun shirt. Whether you're a prone paddler, a sea kayaker, a stand-up paddler, or paddling an outrigger canoe, the Oleu Boardshirt is designed to excel in and out of the water. Continue reading below to learn Why the Oleu Boardshirt is the Ultimate Paddle Shirt. Superior Sun Protection One of the standout features of the Oleu Boardshirt is its UPF50+ rating. This high level of...