Journal

Summer is officially in here, which means south swell season is upon us. There's still time to get in one last summer surf trip. With record-breaking temperatures around the US and a serious lack of swell on both coasts, it may be time for a surf trip.

Travel is changing.  All-inclusive resorts with umbrella-clad cocktails are on the way out, and days full of adventure have taken their place. While there’s no shortage of travelers lining up to relax and unwind during their vacations, a growing number of vacationers are seeking a more experiential form of travel.

The Oleu surf shirt was born so that we could spend more time doing what we love, enjoying the ocean and the sun for as long as possible. When we set out to make our signature Aloha shirt, we wanted to do so in a way that help us protect the places we love and play for generations to come.